How nice would it be to have many Facebook likes for your page. It is a core human instinct to long for popularity. It is as cool as amassing massive wealth and swaying power.
But wait, a high “like count” does not necessarily reflect your real “popularity”. So it seems.
I think Facebook is playing double standards with its “like” value. My experience has led me to believe that Facebook intentionally restricts the “reach number” for your posts.
I run a Facebooke page for Majheri.Com. It currently has a “like count” of 10K. A year back, my posts used to reach to about 10% of the audience. Now, that rate has declined to well below 1%.
While I am aware that followers can choose to unfollow posts (and yet keep the “like”), I find the drop very confusing and equally bewildering.
I suspect Facebook’s does it intentionally. They must have some business logic to calculate a threshold of “reach-count”.
It is normal for people to look for ways to increase the “follow count” with the hope of increasing the “like count”. Some desperate ones would not mind investing some dollars.
Now, I do not believe (would not like to believe, to be precise) my followers are fake. Yet, there is something fishy about Facebook’s business model.
And today I came across Aakarpost’s article about fake likes. Damn ! What’s more ? It is benefiting the company.
Is it not deception ?
Facebook’s “like” value is the key behind the social media’s success. It strikes people by heart. It nails people’s desire – desire to be popular and desire to be “liked”. I rank this feature with higher significance than Facebook itself.
Well, as Aakar says, Content is King. But marketing is the real force that makes contents kings. Do not rely solely on Facebook to get your contents to the audience. If you are considering investing some dollars to make your contents even more popular, I would advise you to think twice and think carefully.
The social media is a big mob filled with pick-pockets; stay vigilant.